CuddleBox in the making: How It All Started

Every great idea starts with a feeling – and for us, it was the feeling of connection. In a world that can sometimes feel a little too busy, we wanted to create something simple, thoughtful, and full of love: a hug in a box.

Cuddle Box was born from the idea that kindness doesn’t need a special occasion. Whether someone’s having a tough day, celebrating a win, or just needs a little “thinking of you,” we wanted to make it easy to send something meaningful – straight through the letterbox.

The idea has started small (think kitchen table, stickers everywhere, and lots of tea), sourcing and testing out products that spark joy.

The aim is to keep the process fun, personal, and always full of good vibes.

So here we are looking forward to launch day.....building a little business on big feelings, one Cuddle Box at a time. Thanks for being part of the journey!